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Current search: APAC Regional Marketing Manager – Vietnam for a corporate and professional services business
Our client, a provider of corporate and professional services, is seeking a dynamic and hands-on APAC Regional Marketing Manager to drive marketing initiatives across the Asia-Pacific region. This role is responsible for developing and executing digital and event-driven marketing strategies to enhance brand visibility, support business growth, and engage key stakeholders across multiple APAC markets. Based in Vietnam and reporting to the CEO APAC, this role offers the chance to shape campaigns and initiatives that support business priorities across the region.
Role Overview
As APAC Regional Marketing Manager, you will lead the planning and delivery of regional marketing activity across Asia-Pacific. The role covers digital marketing, social media, events, campaigns, and content development, with a focus on supporting business growth and strengthening market presence across different countries. You will work closely with leadership and local teams to bring regional plans to life, while managing multiple projects and stakeholders across the business.
Your Responsibilities
- Regional marketing planning: Build and roll out marketing plans across APAC that support wider commercial and brand objectives.
- Digital and social media activity: Lead digital marketing efforts across the region, including social media planning, campaign delivery, and ongoing brand visibility initiatives.
- Campaign and event execution: Organize and manage regional events, webinars, and marketing campaigns across multiple APAC markets.
- Content development: Create and oversee marketing materials such as newsletters, guides, and other promotional assets to support business outreach and engagement.
- Cross-market collaboration: Partner with regional leadership and local teams to keep messaging, priorities, and execution aligned across countries.
- Performance tracking: Review campaign results, track performance, and share practical recommendations to improve future activity.
- Agency and vendor management: Coordinate with external partners where needed to support campaign delivery and execution
Ideal Candidate Profile
- Strong experience in digital marketing and social media strategy.
- 5-8 years of relevant marketing experience, ideally gained within corporate services, professional services, or a similar business environment.
- Background in regional or multi-country marketing roles.
- Comfortable working independently and managing priorities in a remote working environment.
- Strong coordination and project management skills, with the ability to handle multiple initiatives at the same time.
- Excellent English communication skills, both written and spoken.
Interested in learning more about this position? Please send your CV to Tuan Ho (tuanho@fespartners.com) with Andree Mangels in CC: amangels@fespartners.com